22 new stores. Zero added People team headcount.

Mejuri grew from ecommerce brand to 700+ employees across 62 retail sites. Their old HR system couldn't keep up. Here's how they rebuilt their HR foundation with HiBob for a mostly hourly, mobile-first workforce.

Why their old system broke as they scaled
How store managers took over day-to-day HR actions
How they turned two days of reporting into one hour

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100%self-serve onboarding completion

~100self-service actions a month by managers and employees

3 to 5 minIT setup per new hire, down from 15 to 20

~3 weeksof reporting time saved every year

What's inside

The playbook for scaling HR across a frontline workforce

A practical look at what broke, what they chose, and what changed.

01Why their old system broke

Moving someone from hourly to salaried meant terminating and rehiring them, so attrition and internal mobility were impossible to track.

02What they needed next

An open API, flexible custom reporting, and a mobile experience built for a Gen Z, mostly hourly workforce.

03Self-service at the store level

Departures, promotions, and transfers run by store managers, with approval gates, pay updates, and system access handled automatically.

04Reporting in an hour, not two days

Custom fields, store-level reporting, and automated alerts for missing payroll details and expired work permits.

“

We couldn't operate the way we need to as we grow without a platform like Bob that flexes with us.
Danielle Colby, Senior Manager of People Programs, Mejuri

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Case study by HiBob. Shared by Achieve, the community-rooted network for people leaders.